Coors Light

The Story:

While at Ogilvy, I was put on a pitch for Coors Light Global. Over the next 6 months, we won the pitch, put everything into testing where it did incredibly well, and were about to start production.
Coors then got a new CEO who decided to shelf everything. Here's some of my favorite stuff that I worked on during those 6 months.

The Idea:

There's a difference between being with friends and really connecting with them. When you're tuned in and fully present with those you're with, that's when you're enjoying "the now." We positioned Coors Light as the ice cold beer that lets you snap into that moment.

The Conversations of Now

When we are truly enjoying the now, we find ourselves enjoying conversations that don't happen otherwise; when the most random topics spark endless riffs, and enjoyable conversation flows effortlessly.

Activations

In some of our global markets, the challenge was getting the point accross that Coors Light is a mountain cold beer. In order to drive that point home, we created a series of activations for various markets to raise awareness of the brand.