Nationwide

The Idea:

Modernizing a classic is always a challenge. When we were tasked with giving Nationwide's iconic jingle a bit of an update, we worked with Grammy-award winning musician H.E.R. to give the timeless jingle a soulful punch. It was important that the imagery and lyrics play off each other, showcasing relatable slice-of-life moments that emphasize the things we all truly care about.

30s Broadcast:

30s Broadcast:

30s Broadcast:

In addition to our normal deliverables, we also produced a 2 minute behind the scenes video:

To build upon our broadcast, we held two massive lifestyle photoshoots, emphasizing the "moments between moments" from the TVCs. For lower funnel executions, we brought insurance agents into the picture. As a result, whether for everyday life, small business, or all-things-financial, we were able to highlight how Nationwide truly is "on your side."