Amex

The Idea:

We were tasked with creating content for Amex Business's organic social feed, falling under several different pillars.

That Feeling When

The feeling that occurs when everything with your business is going smoothly, illustrated through hypnotic animations.

That feeling when you refresh the look and feel of your shop.

That feeling when your growing business is going to need a bigger piggy bank.

That feeling when you roll with the twists and turns.

That feeling when your contacts send some business your way.

That feeling when you successfully jump from task to task without losing steam.

That feeling when your supply chain flows flawlessly.

Business Etiquette

A series of videos giving tips on conducting business abroad.

When meeting clients in Japan, you’ll exchange business cards. Always use both hands when giving and receiving business cards, as it’s a sign of respect. Have you traded cards before?

Working in Stockholm? Well, you won’t be working during “Fika”. It’s what Swedes call their afternoon coffee break, where strong brew is paired with scrumptious pastries. How do you take your coffee?

If you’re traveling to Seoul, start warming up your voice. South Koreans like to go for Noraebang, or karaoke, after business dinners. But this isn’t some frivolity - group karaoke helps create stronger business relationships. What’s your go-to song?